igniting Memories

Tap into the diverse range of life and hospitality experiences that make us a unique partner to work with

What lights our fire

We get excited about the small stuff, and love stoking ideas so they catch like wildfire. We believe in the power of shared experience as our roots lie in countless moments of life celebrated and shared at the table as a server, guest, and host.

Strike a match with us

The fires we ignite come from a shared passion and interest in elevating our industry, each client’s operations, and the people who deliver their best every day. We celebrate the importance of chemistry in our working relationship and invest ourselves in your outcomes. We feel honoured to be at your service, and hope the memories we make with you are as salient for your business as they are for the other clients we serve.

Our one-time only promise

We believe in creating solutions tailored for you and only you. Let’s see what new fires we can ignite together.
We offer the following services:

Concept Development

Content and Culture Development

Workshops and Teambuilding

Program Design and Delivery


Igniting Time

Need a new light on a challenge or opportunity? Schedule time with us to get inspired, find solutions, and learn about best practices!

I want to thank you for your training this week but also especially your friendliness, flexibility, and passion to help us succeed.

5 star • 317 room hotel

Assistant Director of Food and Beverage

Seoul, South Korea

Thank you so much for this week, you are so professional, knowledgeable, funny and a fantastic trainer. The information that you shared is so useful but the way that you presented it made it so easy for everyone to understand and to put it in perspective to real life.

5 star • 531 room hotel

Service Quality Manager

Sydney, Australia

I really wanted to thank you it was so refreshing to see someone with such passion, patience and knowledge spend time with our team. We have a huge hill in front of us to climb but you have managed to allow us to start digging in.

5 star • 98 room resort

Executive Chef

Chiang Mai, Thailand

It’s been amazing working with you, truly and so needed when dealing with Content Directors of various levels of experience, passion and attention to detail! I’ve really enjoyed getting to know you better too, learning from you, and being inspired by your work ethic, your passion, your detailed ways of thinking.

Super inspiring.

Saira Hospitality


I just wanted to give you the feedback I have received about the presentation. [VP of Food and Beverage, EMEA] really liked it and [Senior Director of Design and Construction] in our Development Office said …” it’s an excellent document, wish we could prepare one like this for all of our projects!” And, the Tony Chi team were really impressed with it!”

5 star • 196 room hotel

General Manager and Regional Vice President

London, UK